What I learned in this Class?

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It is hard to hone in on a particular focal point as to "what I learned in this class?" however I can give you an answer as to my highlights. As times change in marketing especially via social media the trends seem to change ever so rapidly as well. When studying social media you have to constantly update your material to be congruent with what is hype. Consumers mentality in today's world very short lived; in other words an average attention span has become very short. With that in order to attract attention with a brand, logo, product or service you have to constantly update parallel with 'word of mouth' trends.

This class helped gave me strategies I can utilize to update parallel with 'word of mouth' trends. Such strategies can be formulated through QR codes, viral YouTube, Social Media, a clever slogan, blogs and the list goes on..My favorite lecture was the supposedly "dry" lecture on ethics. The ethical guidelines were interesting in that it shows how you can use your creativity without getting into trouble.

The five T's presented by Andy Sernovitz was the most significant and useful text I have read throughout this quarter. The five T's applies to any 'word of mouth' trend that currently exists and will exist in the future. As far as my project work goes I have been able to manifest the concepts I have learned in class with Light Rail as well as my personal project. It was a way to put what I have been reading and listening about in lectures into real life scenarios.

Thanks for the your time and effort--I will recommend this class to other Marketing students who have not yet taken this course.

Tim McCauley