Moe Bar CRM

Although I understand the importance of salesforce.com and various CRM tools, I must point out that it is not feasible for a small business such as Moe Bar to utilize those data. Yet there are many ways for Moe Bar to manage customer relationship without large investment upfront.

Keep up the good work: Targeting and acquiring customers

Moe Bar targets a specific group of people and it has been very effective. Neumo, the parent company, is a well-known entertainment venue.

Things to improve: Recognize customer role

Moe Bar has always done a good job at targeting and acquiring customers; however, its small size and limited booth space has turned away many new customers, especially in the summer when the bar has no AC. I recommend Moe Bar to hire marketing/communication interns to listen to the online conversation of customers and timely provide feedback and reply to those who are influential in the online community. The Internet has shift the power from companies to customers; and customers listen to their peers' opinions. Retaining a customer is always cheaper than acquiring new ones.