Recap

It has been a great quarter, and we have covered many topics. It is time for me to recap what I have learned and attempt to pick out the key points.

Think Outside the Box

This idea has been hammered into our brains from day one. There was never a lecture on thinking outside the box, but this concept found its way into almost every exercise we did throughout the quarter. Professor Barnes urged us to use our creativity and stretch our imaginations in ways we never have in any other class. In today's world, it is important to be crazy, fun, and go beyond the traditional ideas associated with marketing. Learn from the unique YouTube campaign done by Orabrush and the "Mr. Splashy Pants" campaign done by Greenpeace. Thinking outside the box is perhaps the greatest skill that young marketers can have when entering the business world of today.

Great Ideas are Crafted in Teams

Throughout the quarter, we have had team exercise after team exercise dealing with our given clients. What I have learned from this experience is that it only takes one person to come up with an idea, but it takes a team to perfect it. I have heard some excellent ideas in this class, and I know these ideas would not have been as great as they were if not for the team environment that they were created in. In business, most everything is done in a team, and the skills we have learned during this class will carry over to each of our careers.

The Importance of Learning, Unlearning, and Relearning

A man named Alvin Toffler once wrote, "The illiterates of the 21st century will not be those who cannot read and write but those who cannot learn, unlearn, and relearn." We live in an innovative world, and this fact does not appear to be changing anytime soon. As business individuals, it is our job to keep up with the times and adapt as new technology is brought about. Ten years ago there was no Facebook or Twitter. The concept of social media meant nothing. And look at the world now. A business cannot survive without utilizing the various social media outlets available today. Looking to the future, whether it be five, ten, fifteen, or twenty years from now, there will be continuing innovation that will change the world of business forever, and we must be ready to change with it. Those who resist will fall behind and eventually disappear. To survive, we must master the ability to learn, unlearn, and relearn as each new technological change comes about.