What I have learn from this class
It has been a great class in this quarter. I have learned a lots from the class. Here is what I have learned from this class.
1. Two definition of word of mouth maketing: 1. Giving people a reason talk about your stuff2. Making it easier for that conversation to make place. Company need to be innovation and provide special products or services for consumers to talk about it. The conversation should be short and easy like one or two sentences. So, people will easily to remember.
2. Happy customers are your greatest advertisers. I think this is very truth and important for business to remember. These days people are more likely to trust and listen to their friends and family. They no longer trust or listen to traditional advertising or marketers.
3. Your best talker might be your newest customer. Therefore, company need to treat all their customers equally.
4. Not everyone is influence talker even they are your loyalty consumers. Company need to find the right talkers.
5. By building the word of mouth, marketer need to remember the 5T’s : talkers, topics, tools, taking part and tracking.
6. In order to get the trust from consumers, company needs to be honest and respect to their customers. Also, they need to build a significant relationship with their customers.
7. Youtube is very powerful. An interesting video can make people to talk about your product or service.
8. Marketers should listen to consumers. Checking the customer review to see what they say about you to improve yourself.
I have learned a lot in this class, and the clasee is very helpful and useful for the feature marketing plans.
Tara
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