1. What did you learn that is "new" from the survey?
It is very interesting to find out what most companies have found to be working the best for them – what aspects within their sites they should add or improve that they found to be ‘very effective’ in achieving their goals. It is also very interesting that more than 70% of companies find their websites to be insufficient and plans to redesigns it to improve their sites ROI. The increase in the utilization of websites and mobile is somewhat expected from preceding classes but to find out that it is actually the top planned deployments for companies is actually unexpected. I guess more and more companies are finding out that the way people access the internet have significantly changed as more and more people access the internet more through their mobile devices.
2. What did you read that sparked an idea for your personal project client and how might that idea be used?
Since my client is currently using websites and various social media sites to promote their service, it would be very interesting to try out some of the stuff that marketers have found to be very effective, implemented in Arena Sports Seattle website. Moreover, I found that my personal project client’s website to not be mobile friendly and that’s probably the first thing I’m going to try and improve for my client. Furthermore, as I know from personal experience that reserving the fields or facilities is not as easy as it should be. A mobile friendly site that could make reserving with an automated system would make it easier and a less complicated process would be a welcome improvement (currently we have to call to check the field’s schedule and the lines are sometimes hard to reach).
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