Ichiro Restaurant

Leverage the loyalty effect.
Customer service is very important for every business. But, I believe it is even more important for restaurants. It is doing a good job at providing friendly and pleasant customer service. As Ichiro has lots of regulars, it may do something different to increase customer loyalty, which will lead to profitability.

Build the team and Seek outside help.
Ichiro Restaurant is a very small family-owned business. I have learned that they do not have a website, do not engage in any marketing including mobile and QR codes, and just recently launched its Facebook page. But, they do engage in cause marketing by working with many student associations at UW. I would say they can engage in more marketing by starting a Facebook page and Twitter account. They may consult other restaurants about how others are catching up with all the buzz marketing and social media.