2. Become relevant to your customer's lives.
3. What can you do with social media? Connect-Collaborate-Communicate--Converse
4. Think as an internet user rather than as a marketer.
5. Respond to every blog post, comment, and question.
6. Two-way conversations are key. Really.
7. "Ethics is what you do when no one is looking." -George Bernard Shaw
8. Don't forget to say thank you to your talkers.
9. Disclosure. Honesty. Transparency. Follow those FTC guidelines!
10. Always thank your Twitter followers for following you.
11. Make sure your ideas are sticky: simple, UNEXPECTED, concrete, credible, emotional, and involve a story.
12. It is absolutely necessary for traditional business models to shift and adapt to the new social media and technology-oriented environment.
13. "Reality social media" is replacing reality tv. who knew?
14. "Some people are assholes." -David Armano
15. What matters now is social capital.
16. Americans spend approximately 2.7 hours each day socializing on mobile devices. That's a lot of time.
17. Cause marketing is using social media for social good.
18. Social media marketing is all about creating a unique and memorable experience.
19. Attention is no longer guaranteed by interruption.
20. The three major effects of the digital revolution are: a. power to the people b. too many options? c. information overload.
This quarter has been great!
Cheers,
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