Think outside the box
The field of marketing has endless opportunities. All it takes is some creativity to discover these opportunities. The marketing strategy of the tongue scrubber brand OraBrush is a great example. There isn’t a set rule of how to make a viral video, or a rule of thumb for how to make people talk. One must not be afraid to try things out. Ideas that are unconventional can receive tremendous attention when presented at the right time and the right place. Marketers should not try to appeal to all segments of the market; sometimes focusing on niche market is more profitable.
Be the forerunners in technology
Marketers must utilize the latest technology to keep the brand fresh and updated. Today, purely one-way advertising such as TV and radio is outdated. If a brand is not on social networks that yields two-way communication with consumers, it doesn’t exist.
Listen
Whether we like it or not, consumers have the most power and the loudest voice right now. Marketers should listen to what consumers want, what they think, what they like or don’t like, and strategically build relationships with customers. Business is not transactional. Your best ambassadors are not hired agents but are your most loyal, happy customers. Simply telling your consumer to buy doesn’t work anymore.
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