CRM

Leverage customers loyalty

Its very important to gain loyalty because without it, you will never be able to succeed in your business. Since T-station is a family owned company, it should be easier for them to gain loyalty. When they've gain customer's loyalty, these customers are likely to share their experience and spread about T-station using the power of word of mouth. This is like a free marketing that will result T-Station is higher net profit.

Drive Sales Effectiveness

T-station can do a much better job by driving up customer's sales desire. Before this project was started, what my client wanted is to increase their sales which should also to lead to higher net profit. I told her the only way you can do that is to be have a smart,honest accountant and "sly" marketer to achieve her goals. My client's problem is that she does not have this marketer to tell her to drive up people's desire o purchase her products. My client should use take advantage of Facebook,game nights, twitter and much more to attract current and prospective customer to come in my client's store.