AMA Ethic codes

Three things I am most interested in AMA code are:

• Confidentiality and customer's privacy: As we all know, marketers nowadays frequently collect customers' information for marketing purposes. I understand that this method can benefit both customers and businesses at certain levels. But violation of this code also bring businesses to the worst experience ever with their customers. Therefore, businesses should be smart about this issue and be careful in the way they use the customers' information. Everyone now knows that Facebook and Google monitor their computer screen to figure out their shopping habits, smart phones keep track on theirs owners path everyday. All of these information are very useful for marketing purpose. But if it is used in a wrong way, the whole image of the company will be taken down and possibly bring the company to face the legal system for violate customers' privacy.
• Licensing and copy right: This is, as I feel, the most painful thing to keep up for most companies, especially in Asia. As mentioned in the opening story. Software is so expensive that someone just want to get risk of all the price to save budget. But this is the big motivation for the software company to keep up their products' quality. This is also a crime when someone use a software without paying its price. Stop violating this issue will bring several hundred billions in cash to the industry and businesses.
• Spam: In the reverse way, this is the issue, a big pain, for customers. Spam is annoying! And it is also an ineffective way for businesses to promote their businesses and treat their customers. People tend to ignore what explore to them a lot. So they most likely won't pay any attention to spam mail. This method can bring down businesses' image in customers' mind and also give customers a reason to ignore the businesses. Instead of spam, businesses can think of some ways to reach to customers, provide information when necessary and limit the amount of emails sending to customers at minimum level. Instead, they can use social media to express their normal information and leave customers a choice to view when they want, without being annoyed, then save email for more important occasion/information.