My client: Bartell Drug Store

My client:

Bartell Drug Store: They are selling different kind of products; cosmetic, groceries or personal cares products…etc

Mission Statement: To serve our northwest Neighbors’health and wellness needs better than anyone else

Twitter/ facebook and mobile app:

I am thinking Bartell can use social media for advertising anything good deal or any discount. I think that grocery shopping is something that is essential and usually happens frequently, because we need them every day. Thus, I choose twitter/ facebook and a Bartell mobile app for Bartell. I chose them because these users are usually quick responders because nowadays a lot of them have their twitter and facebook app on their phone. Thus, Bartell can reach or remind them anytime, so customers can buy the good deals on the way home or during lunch break rather than reaching home and realize they are missing their bottle of milk for dinner.

Word of Mouth Plan:

Talkers: Students, Housewives, Office workers (concentrate on people who use smart phones)

Topics: Discounts, good deals of the week/ day, new products

Tools: (They already have a good webpage); work on facebook, twitters, blogs and Bartell mobile app

Taking Part: reply comments on facebook, twitters, blogs; update webpage and (maybe mobile app), give recommendations of good products,

Tracking: keep track of what people talks on blogs , facebook and twitters and the products that they like.

(Mobile app: keep track of what the customers brought or view, give recommendations or remind them if those are “cycle” products)

Phone App:

As I talked about, I think a phone app will be suitable for Bartell Drug Store because it can reach and remind customers anytime. I emphasize this because grocery shopping is different from other shopping. It is essential and so people cares about the prices, quality and conveniences. Thus, if Bartell have a mobile app to remind people about the good deal, they will go visit the store on the way home or work.

Working with North West Harvest

The mission of Bartell Drug Store is to help provide the Northwest Neighborhood good health and wellness. As Bartell cares about the Northwest Neighborhood, it would make sense if they also help out North West Harvest as their mission is to help the poor in the NW neighborhood.

Ethical Standard:

To protect customer’s privacy and information, since people might provide their credit card info or personal info for us, we should try out best to protect them. Also, we should ask people permissions before we advertise them.

On the other hand, if people say something negative on blog or other social media, we should respect them.