Patents
Under the conventional American law, patents are granted by the U.S. government for inventive processes and steps, and are tailored toward industrial or mechanical concerns. Unlike copyright, American patents prevent competitors from doing the same thing a different way. Examples are software programs, special way of website advertising, online ordering routine...etc. If Purple has a one-click online food ordering system, this can certainly be patented.
Copyright
Copyright protects expressions on the Internet, including texts and data. Copyright also protects books, recordings, films...etc. If Purple writes a specific literature or uses a special font on its website to display its menu, all of the aforementioned characteristics are protected under copyright law.
Trademarks
Trademark law protects ownership of intellectual properties that identifies goods or services. The famous Lanham Act prohibits dilution--use of trademarks in association with different goods in a manner likely to lead to dilution of the trademark. Since Purple is a wine bar and cafe, other restaurants cannot use the name Purple to confuse customers. Logos, for example, is an important aspect protected under trademark law. Trademark law can also concern internet-naming system, domain names, metatags, and specific keywords.
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