Chapter 7

Happy Sunshine ya~~~

Many people probably can’t believe there are still bunch of people who rather stay inside and use computers than stepping outside and have fun. Why?? While you are asking this question, there are tons of messages and twittes has been sent out. See how attractive the internet and social media is!! And I am one of them, despite that this post is one of my assignment. Do you know what drives people so crazy on using internet? According to the E-Marketing, people do fives things online:

·         Connect: we e-mail, blog, using social media, and even playing online game. Everything that you can connect people through virtual society is all well linked together. That is why many people are always sticking with their computers because they can easily communicate with their friends far to Africa from North America.

·         Create: we make “stuff.” People post, upload pictures, and build website. People are creating something that is visible online. And they enjoy on doing that.

·         Enjoy: talking about internet, we can’t avoid talking about those fancy and entertaining games including flash games, online games, and online applications. A very famous game popped out few years ago called Happy Farm.

·         Learn: it is huge and great platform for knowledge to spread out, eell known website such as Wikipedia. Students can even take class online, and professor teaches and gives the lectures through either online camera or online board.

·         Trade: Well known retail website such as eBay, Amazon, Neweggs, and etc. provide consumers and buyers a platform to trade.

For Cupcake Royale, I believe it will benefit them if they focus on Connect and Enjoy. Cupcake Royale can announce some immediate messages on Twitter and Facebook to cater the surrounding conditions. For example, “it’s sunny day, 12 double mint cupcakes with 5 discounted ice-tea only for $50,” or “free in town delivery for sunshine, only today.” Also Cupcake Royale can provide its customers a comfortable place to entertain and relax. So they can place QR codes on wall that is linked to online Cupcake Tetris.