(Hard copy was turned in on 05/12)
1. Name of your client and what product/services they provide.
My client is Moe Bar/Neumos on 10th and Pike St. Neumos is an entertainment/music venue in addition to the bar/alcohol beverage business.
2. Select which areas of social media are the best match for your client and, for this assignment, a short reason why.
I believe Facebook and Mobile Marketing will be the best match for Moe Bar. With the new band-page feature on Facebook, Moe Bar can utilize this free service and network to market directly to bands who are seeking a hip place to perform. Facebook is also a good place to keep track of fans, keep the calendar current, announce new events, and post videos…etc. It is truly all social media alternatives packed in one site. I will talk about Mobile marketing in question #4.
3. You must include a formal word of mouth marketing plan so include the 5T's but for this assignment you don't need to identify each element of the 5T's unless you wish to.
Talkers: College students
Topics: Moe Bar is a cool place to hang out
Tools: Facebook network, mobile apps
Taking Part: Return all comments, allowing users to post fun pictures
Tracking: using Google Alert, utilize college interns as resources to help lower cost.
4. Think about mobile and whether it could help your client. If so, what kind of mobile marketing are you looking at? QR code, phone app, iPad (tablet) app, and, for this assignment, a short reason why.
It is certainly beneficial to utilize mobile marketing to its fullest extent. Majority of Facebook users log on to Facebook using mobile phones. Also, since mobile phone has become part of our life and part of our body, this is our tool to make Moe Bar part of the daily plan as well. QR codes can be used as creative ways of advertisement, and web driver to coupons on Moe Bar website. Phone apps can be created, from simple apps that reminds you of happy hour deals, to complicated apps featuring Moe Bar drink games. Because iPad users usually are iPhone enthusiasts, we will focus on iPhone and Android instead. In addition, because Moe Bar is a small company with limited resources, focus its resources to mobile phone apps is the best way. Take one step at a time.
5. Does it make sense for your client to create an alliance with a partner for cause marketing? If so, for this assignment, a short reason why.
Yes. Since Neumos is also an entertainment venue well known in the area, Neumos can be a great place to host benefit concerts, spread the words for non-profit organizations—and in return, help Moe Bar/Neumos to tap into a whole new different segment and audience. Non-profit organizations can help endorse Moe Bar, without any monetary exchange. Neumos can also worked with the blind and the mute in the community to create exclusive, creative concerts (featuring blind singers, or laser/light shows) to help raise awareness in the community.
6. You should include ethical standards appropriate to your client.
There are two ethical standards that should be fundamental to Moe Bar and its employees. First is no marketing to minors (under 21 years old); this means Moe Bar must obey all federal and state laws regarding alcohol, and also understand the social responsibility of protecting the youth in the community. Secondly, all employees who are engaged with social networks must remember that they represent the cool image of Moe Bar. This also means that they should specify that they work at Moe Bar and their comments are only personal opinions.
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