Rough draft of individual project (postponed due to blogger being down)

Client

My client is Jones Soda Co. and they create beverages and sell them in local stores. Their primary products include sodas, which come in multiple flavors, and Whoopass, which is a single-flavored energy drink that comes in both sugar and sugar-free options. They also have a product referred to as myJones, where customers can have customized soda bottles made with their own picture and text on them. Apart from these products, Jones offers miscellaneous merchandise, such as t-shirts, sweatshirts, stickers, key chains, etc.

Social Media

The best areas of social media for Jones to use are Facebook, Twitter, and YouTube. LinkedIn is also a possibility, but overall it is not nearly as helpful. Facebook, Twitter, and YouTube fit the personality of Jones Soda. That is, they are youthful, cool, creative, and provide the greatest amount of customer interaction. They are also incredibly cheap to utilize, and seeing as Jones is still coming back from a financial downturn, this is crucial.

Rough Draft of the 5 T's

Talkers: Fans of any age, college students, high school students, adrenaline junkies, artistic crowd

Topics: Consumer-submitted photos on every bottle, myJones, Whoopass ("Open a Can!"), free soda Fridays at Jones HQ, Jones Photo Booth

Tools: Jones Blog (found on website), Facebook, Twitter, message board, tell-a- friend links

Taking Part: Commenting on Facebook posts, commenting on Tweets, addressing problems when posted, creating an interactive map telling consumers where to find Jones near them

Tracking: Radian6, monitor Facebook, monitor blogs, monitor Twitter

Mobile

Jones could do well by utilizing QR Codes. They can be used on cans of Whoopass to link the user to an adrenaline-fueled clip-of-the-day. They can be used on random walls in Seattle to link the user to a coupon, or perhaps a secret word/phrase that gets them a free soda. They could run a contest and put QR Codes on every soda bottle they sell. Some codes will be winners and some will not. Winners receive a free 6-pack of soda or myJones

An idea for a phone/pad app is to display an interactive mobile map that tells users where they can find the nearest Jones products. It could even be as detailed as to tell users the locations of specific flavors and how much they cost.

Cause Marketing

This is where LinkedIn could come into the picture. Due to the professionalism of the site, it would be appropriate for Jones to utilize LinkedIn to contact the Boys & Girls Clubs of America. This is the non-profit organization that I believe Jones should collaborate with. Through this collaboration, Jones would provide free soda for the kids that go to the Clubs. Also, Jones might be able to occasionally print custom myJones bottles for the Clubs to display. This would help Jones build a socially responsible reputation among today's caring consumers.

Ethical Standards

In keeping with the ethical standards laid out by WOMMA, I would propose the following guidelines for Jones Soda:

· Complete disclosure of personal identity and your relationship with Jones*

· Care and delicacy when dealing with minors

· Never create a fictitious identity with the intention of boosting consumer ratings through false reviews*

· Never lie about your own opinion or pay others to lie about theirs*

· Comply by all laws and regulations related to word of mouth marketing and social media, specifically those put in place by the FTC

*Referring to any persons discussing Jones Soda Co. in a public forum, whether or not they are officially tied to the company