Connect
As the book says the Internet allows the two-way communication unlike other communication means. As I mentioned previously, Ichiro restaurant’s Facebook page will be a good way to connect with customers. They can share their experiences, give recommendations to others, give suggestions, etc. Then, the restaurant can improve and strengthen their relationship with customers.
Energy and psychic cost
Consumers use their energy and psychic resources when things they are looking for are hard to find. Internet should be simple and easy to use so that Internet users do not get exhausted .
Ichiro should make the experience easy and fun so that customers can enjoy and learn it.
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