CRM

Make Every Contact Count

My client does not currently use a CRM program to integrate data into one source. Although she does manage this information, it could be done with greater detail. She knows her clients so well and helps them with such a large purchase in their lives, I believe a CRM program would benefit her business by organizing all the information in one location. Additionally, number three on the "Ten Rules for CRM Success" says that incorporating a CRM program should generate more deals and drive sales effectiveness.

Measure & Manage the Marketing Return

Even though my client has successfully survived the poor economy and downtrodden real estate market, one area for improvement is measuring and tracking the return on investment in marketing tactics. This could be done through the use of a CRM program where it will automatically monitor expenditures and returns. So, in the end, a CRM program would be helpful but I'm curious if it is worth the investment for an independent specialist.