The young, hip, cool target audience of MOE BAR on 10th and Pike demand fast, fantastic service and anytime, anywhere convenience. Can Moe Bar fulfill this craving of instant gratification?
From Moe Bar's current Yelp review, I read that customers complain about lack of seat and couches. Moe Bar is very small, but there are times when the bar is quite empty. Moe Bar can relieve this problem by building mobile apps or online apps that shows booth reservation schedule for the week. This doesn't need to be complicated. It can be as simple as a color code at the moment on the top of its webpage or facebook page. Green can mean "come on in! There are plenty of space!" and red and mean "congestion".
Another comment that's common on yelp is that Moe doesn't have its own bar food. Takeouts from Pike Place Fish Fry next door is available. To satisfy hungry but lazy customers, Moe and Fish Fry can work together to create an app to order remotely, and pick up the food after a notification or text message. The app can feature online payment option, or people can pay when they pick up the food. Marination Station's order takers work with mobile phone instead of a computer--to be truly a mobile eatery. Moe Bar can do the same for the customers. Their menu is not very complicated and doesn't have many options. An app similar to Marination Station's will be huge plus.
Simply making an app is not enough. We must understand that apps need to be user friendly. Big buttons that are easy to press on mobile phone, or simple purchasing steps (Step 1-2-3) Can make the app easy to use even for first time users. Step 1, can be: choose your food (or pick what you want), step 2, can be when you want it; step 3 will be put in your name. Voila! This can apply not only to the food orders, but also to drink orders and booth reservation.
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