Tuesday, May 17, 2011

Purple Team: How does copyright differ from patent and trademark law?

Patents are granted by the U.S. government for inventive processes or steps. Patents prevent competitors from doing the same thing a different way. Patent protection has been claimed for reverse online auctions, secure credit card processing, and incentive-based methods for reading web site advertising. As the owner of the patent you have patent rights and do not have to actually use or make your invention, you still have the right to exclude others from making and using your patented invention. Let’s say Purple creates a “reserve table app” which is the app that can led customers to reserve their table on their smart phone. In this case, Purple needs patent law to protect this app and idea.

Copyright is not only limited to books, music and movies. It also protects an article in a magazine, a piece of art, photographs, computer software, choreography and architecture. More clearly, it has protected expressions of ideas such as books, articles, photographs, and films. For example, Purple cannot copy other restaurant or organization’s story or slogan.

Trademark law is concerned with the ownership of intellectual property that identifies good or service. A trademark can be a simple name, a phrase, logo, design, image, colors or any combination of these items. The purpose of registering a trademark is to protect consumers from being confused about the goods and service they buy. One example of trademark is McDonald’s logo-a big yellow “M”. When people see this logo they would directly know this is McDonald.

Tara

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