I have never realized how important and useful about MOW marketing nowadays. The advertising strategy has been changed. It is not a one way communication process anymore where company put Ads on TV, radios and newspaper. Rather, the trend is to create a two way communication with interactions. Companies started to realize how important it is to let customer talk rather than make them listen. This is why companies started to care more about customer services. On the other hand, I found the 5Ts strategy is very useful for WOM marketing. We have to determine who our talkers are and create topics for each of them specifically and target them with a specific tool.
With the trend of using social media as a tool, companies now can reach and connect with different groups of customers. The budget is cheaper than traditional advertising. Also company can keep track of the customers easily. On the other hand, I have learned that the power of youtube is very big. I am impressed by the coca-cola video on youtube. It is remarkable and it still sticks in my head. As long as the video is interesting, it can attract people’s sights and stick in their head for a long time.
Furthermore, I found that mobile application is another big trend in the coming years. With the advance of technology, more and more people will use smart phones. Thus, mobile app will be something that companies should invest in.
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