The Evolution of Marketers
Being a marketers, we have to understand the new way of marketing and keep ourselves updated and follow the pace or even go beyond others in order to succeed. Traditionally, markers' jobs were to creat advertising campaigns and push them to the public and inform that to people. However, if we keep this traditional way of marketing, we are more likely to be kick out of this competitve business world. Nowadays, a sucessful marketers should be able to perform the traditional way of marketing and more importantly should be engaged and interact mroe with their customers by listening their feedbacks.
The driving to this evolution
Nowadays consumers are looking to peers for recommendations on products and services. According to the books, today 78 percent rely on what others say, while 14 percent rely on advertisng. Information are shared transparently through social media nowadays. And the younger generation are now rely heavily on social media. That means social media are skiptically important for companies to market their products. Companies now don't have any choice in whether participating in social media or not, they need to dig deep on how well they are doing it. Even if you make mistakes regarding to engaging in socail media, it's way better to stand alone and doing nothing.
Four simple steps to social media
Social media is all about interaction and interpersonal relationship between you and your target buys or audience. In order to have it functioning well, there are four simpke steps as described in the book. First, listen to your customer and conversations around your brand. Then the customers will interact with the new product and services which you provide. Thirdly, after the interaction, be ready to observe and collect the customer reaction and feedbacks from his or her experience. Finally analyse for wether their reaction is favorable or unfaborable and make ammendment according to their reaction right away.
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