Google & Social Media
In these days, whenever people have any questions or need some information’s, they usually get online and “Google it! “ However, Google’s large data base become less creditable compare to social media. “People care more about what their friends and peers believe is the best Italian restaurant in Manhattan then what Google thinks” by Eric Qualman and I totally agree with it. Social media provide people’s experiences and opinions to increase others interest and trust.
Social Media ROI
Currently, companies still wonder how to measure social media ROI correctly. Is it true that there will never have correct number for social media ROI. Eric Qualman claims that the simplest answer is: “The ROI of social media is that in five year your company still exists.” There are many companies not using social media because there isn't any ROI. However, they might miss a huge communication via social media to their current and feature customers. In my opinion, companies should not use social media because other competitors do. But if the companies decide to use social media, do it well and keep update all the time. Otherwise, social media will not help your brand at all.
After finish reading this book, I really think that social media is the new trend to everyone. In today’s digital environment, human are not rely on basic data base. “We” are the writers and directors programming our own data and voice. I believed after couple more years, social media will impact us in many different levels to our life.
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