Blog #5 -- Questions

1. I believe that online display advertising is a double-edged tool where if done correctly it would be a very effective advertising tool. On the other hand, if it is not done correctly by, for example, when overused and addressed to the wrong audience, this could turn in to spam and could really backfire on the company. The online media type that you choose to run your online advertising campaign also plays a vital role as different types have varying effectiveness on different types of product and people. In my opinion, it is fairly as effective as traditional media advertising but given the fact of how much time people spend online nowadays, online display advertising is a very effective tool as it would be able to reach a wider audience.

2. I found that the "Will it blend?" viral videos on YouTube to be very entertaining and creative. It even draws people who have no interest what-so-ever on the product that they are selling – the blender. All the more, putting the videos on YouTube is free making a fairly inexpensive online advertising campaign. Moreover, videos on YouTube are easily accessible and easy to share which is the reason that it is viral in the first place. The videos also shows how strong the blenders actually are – the main message they want to deliver – almost subconsciously due to its entertaining nature. This gives people something to talk about and the desire to share it with their friends. All in all, I think that the viral videos are the very definition of a successful online advertising campaign.

3. I feel that for a marketing email to be successful, first it has to be;

1) Portable à it has to be short and simple. It has to be easy to share. I feel that this is the first requirement for a marketing email to be successful.

2) Create exclusivity à the email has to create exclusivity. It has to make the people you are sending it to feel special. This could be done in various ways; giving free item, exclusive discount, exclusive preview, etc.

3) Goals clearly set à you have to set what you want to get out of your email marketing campaign – in other words – set a goal. This will help to organize your emails better and helps achieve for it to be portable.