1) I will choose b) facebook ads and d) Creating word of mouth “ambassadors” to speak to parents. First of all, facebook ads are effective because as we using facebook, facebook appears on the right hand side all the time. Personally, I use facebook all the time, at least twice a day, and also believe that students including High School students use facebook and some of them even are heavy users. Thus, even if people only look through the ads sometimes, they still spend quite a bit of time on them in total. Thus, I think facebook ads will be effective way for SU to recruit students. Another way would be targeting to parents. Parents are also involved in decision making. Also, this group is usually not heavy internet users in comparison. Thus, create word of mouth to speak to parents can reach this group effectively.
2) I brought an online coupon from Goupons.com. It was a discount coupon for restaurant calls Palinno. I brought it without thinking when I first saw it. The main reason is that I know I will use it for sure since I have been to that restaurant before. The coupons gave me about 50% off or 75% off. So, I thought it was a good deal, and I brought it.
3) I like it if it’s not too annoying. I remember I went shopping with my friends onces, and she downloaded an H&M application on her iphone. When we arrived H&M, they send her a message with a coupon codes. We just gave it to the cashier when we checked out. It was really impressive. (I of course downloaded the app as well right away and told a lot of my friend about it )
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