E-Marketing

1. How effective do you believe online display advertising is compared to other media and why?

In my opinion, I believed online display advertising is growing very fast in current market! However, there are many ways to attract consumers via Facebook, Google, YouTube, Twitter and etc. Based on 2010 e Marketer, nearly 90 % of the people use Facebook more than once a week and many corporations spend more percentage of overall marketing budgets to online advertising. Coca-Cola is a great example. No matter what evens, you can see Coca-Cola get involved in Facebook discussion broad, online events, package design and etc. According to the Forrester, Coca-cola has been the most successful brand in 2010. Before Coca-cola even start their own Facebook fan page, two of their fans Michael and Dusty create the funny video and attract thousands online viewing. I do understand that Coca-cola have gone through a long way in the market, but what really impressed was that Coca-cola keep update their topic and events every moment.

2. Why do you believe "Will It Blend" has been so successful?

I do believe “Will It Blend” has been so successful. Because of the interesting YouTube videos, Will it Blend connect multiple different social media channel such as Facebook, Twitter, website, e-mail and etc. "Will It Blend" website was build in 2007 and only 4 years they recruited 63,896 from the Facebook. Even though I don’t know the actual sales number, at least " Will It Blend” create the topic that involved with current and future consumers. The only concern that they might face will be how to use this simple ideas and continuing create the buzz rather than t bore the audience.

3. Name what you believe are the three most important rules for successful e-mail marketing and explain why.

· Use opt-in to build your list

· Use microsegmentation

· Use metric to track the open rates, response rate and ROI.

Using the opt-into build up your e-mail list definitely could help you narrow down more valuable customers instead of having a large list and. In addition, microsegmentation would help you sending the product/ service information to the right consumers and personalize them. In the end, using the metric to track down the open rate and ROI not only could help you calculate the budget but also help you improve your marketing strategy in the long run.