E-Marketing Communication Tools

Display Advertising
In my opinion display advertising is more effective than other forms of media mainly because of it's ability to acquire brand name recognition. Typically, adds that pop up on websites are based on the users interests that are obtained through the searchers previous searches or websites visited. Although users may not click on the ad right away, the repetition of an add popping up may incline a user to become curious and eventually click om the ad; at lease from my experiences. I also find it more effective compared to others because it is not a type of ad that users are bothered with.

"Will it Blend?"
I believe Will it Blend has been so successful for various reasons. Nowadays, people can be entertained by the smallest of things. The simple question of "Will it Blend?" gives many a sense of excitement and thrill, engaging the audience to try and come up with the most outrageous item for the blender to blend, items out of the ordinary. These ideas, such as the iPhone, have people ragging with excitement as they see what a simple household appliance is able to accomplish. With awe and amazement to their surprise, people are excited to show others its capabilities. This viral marketing is what I believe to account for the "Will it Blend?"s success.


Successful E-Mail Marketing
There are a number of different rules and guidelines to follow for successful e-mail marketing, and the following are the three that I find to be the most important.
1. Use microsegmentation, sending offers to smaller lists of relevant customers and personalize them. I believe this goes to show how important your customers are since the emails that are sent out are personalized and customized to fit THEM. This demonstrates the customers' value to the company. Makes them feel as though they are a person and not jut a number in the company's email list.
2. Use opt-in to build your list, because your reputation for being customer oriented is more important than having a large list. I feel this ties into microsegmentation and customer value.
3. Use metrics, to track the open rates, response rates, and ROI. I think this is important to see whether or not your e-mails are even a means of marketing you should be using as a company. This will show how effectively they are or are not working, thus informing of whether changes need to be made.