Blog Post 8

Google search VS Social Media

When we were looking for a “right” product to buy, we usually go to Google search. However, it usually comes up with ads or some other unrelated topic. Thus, sometime Google search would waste us time for looking at unrelated topic. Now, with the help of social media, we are able to get advices from friends or people we know. In the example of buying the right baby seat, other than getting advices from friends, Steve are able to found used baby seats from his friends. Therefore, I think the power of social media is bigger than Google search as we can get the right information effectively and efficiently.

Past marketer philosophy VS future marketer philosophy

In the past, marketers believe that good marketers can sell everything. I’ve learned that “sex”, “puppies”, and “babies” are the three important elements for marketers to use in their message because they got people’s attentions. Marketers believe that the messages are the most important, then, services and products. However, nowadays, the message becomes less important. It is because buyers now learn and listen from what people say on social media. If a product is bad, people write it on social media; it no long sells no matter how good the message is. Therefore, a good product is more important than a good message.

Using Social Media, be creative at the same time

Chapter 8 mentioned a story of Tony Hawk, who is a famous guy in the skateboard world. He is retired in the skateboard competition life, however, he continues with his skateboard business selling video games, clothing and skateboards. When twitter started to grow, Tony saw an opportunity to use it as a tool for his business. He left his skateboard on a street and left a note on twitter and says “whoever found it first can get it for free.” He successfully attracted a lot of followers on Twitters by doing something like that. More importantly, the increase of followers on Twitters help his business grows.