2010 Trends & The Tipping point

2010 Web Properties and Site Category Trends

According to the 2010 US Digital Year in Review, Facebook captured the #1 ranking by time spent in August 201 and is accounts for 12.3 percent of time spent online in the US. This is a huge growth comparing to other existing sites like Yahoo! and Google. People spend their time everyday to check and engage on social media networking like Facebook. It is very interesting on how Facebook can become such a successful business and is now becoming one of the major social networking sites which has a huge influence on other industries and businesses.

This growth of social media and networking trends allows businesses to promote their brands and products with low costs and at the same time keep tracks on their customers reviews. It is very important for a business to understand and listen to their customers feedback. Since word of mouth can be very powerful to help bringing your brand up and even down. By knowing this on-going growth of social media like Facebook, businesses can engage directly with they consumers or do some promoting via Facebook. As for now, you can almost find all the businesses and companies on Facebook. For those businesses that have no social media presence are more likely to left behind in the future.

The Tipping Point

It is really a time to change for doing businesses in this rapid changing commercial world. Nowadays, it becomes a necessary element for businesses to put them up online otherwise they are more likely to left behind. This book mentioned about how to make your ideas popular and stand out from all the others. The writer Gladwell introduces three concepts or factors that can help you 'tip' into wide-scale popularity. They are the law of the few, the stickiness factor, and the power of context.

The law of the few basically said that if people like connectors, Mavens, and salesmen poses a great ideas or spread an influential promoting that can make their audiences talk about it and endorse it, this ripple effect will eventually spread the words. Secondly the stickiness factors is to make people pay attention to a product, concept or idea. This can be achieve by creating something fun and simple, like what we have read in our first book, The word of mouth, do something simple and silly. And make it stick to people's mind. Last of all, the power of context is something that determine the widespread popularity of a particular events or activities. It is important that to have your topic meaningful and make sure that it can be understood by your target audience. All these three concepts are very crucial for businesses to do their promotion through social media.