"Social media is helping to drive the transformation of mobile devices to being the dominant Internet access point instead of computers."
M-commerce is the step above and beyond e-commerce. After attending my senior synthesis management course this afternoon, I can't help but think about red vs. blue ocean strategies. I see m-commerce as something that isn't fully accepted by the public yet, but is an idea that is not fully being entertained by businesses and industries in general. There is huge opportunity for someone to take the lead and create a blue ocean strategy around m-commerce that creates a new market, valuable innovation, and satisfies a need untouched by anyone else.
"Just as marketing will become more referral based as a result of rapid information exchanges enabled by social media tools, job seeking and recruitment will be more referral based than ever before."
This point stood out to me because it is the truth! As I am approaching graduation I see this playing out in my search for a job. With a ridiculous number of applicants applying for the same position, it seems impossible to get through. You're lucky if the computer programs deem your resume worthy, and you're even luckier if you get a phone call, e-mail, or any recognition after that. Today it's all about your network... connections! What happens if you don't have any connections? Well, in the wise words of Erik Qualman, you need to "proactively build your digital business network before you need it." So stop reading this and get to work! ;-) Go to LinkedIn.com - it's the place to be for growing those connections and looking for work.
Otherwise, if you need a little motivation and encouragement you should watch this video:
M-commerce is the step above and beyond e-commerce. After attending my senior synthesis management course this afternoon, I can't help but think about red vs. blue ocean strategies. I see m-commerce as something that isn't fully accepted by the public yet, but is an idea that is not fully being entertained by businesses and industries in general. There is huge opportunity for someone to take the lead and create a blue ocean strategy around m-commerce that creates a new market, valuable innovation, and satisfies a need untouched by anyone else.
"Just as marketing will become more referral based as a result of rapid information exchanges enabled by social media tools, job seeking and recruitment will be more referral based than ever before."
This point stood out to me because it is the truth! As I am approaching graduation I see this playing out in my search for a job. With a ridiculous number of applicants applying for the same position, it seems impossible to get through. You're lucky if the computer programs deem your resume worthy, and you're even luckier if you get a phone call, e-mail, or any recognition after that. Today it's all about your network... connections! What happens if you don't have any connections? Well, in the wise words of Erik Qualman, you need to "proactively build your digital business network before you need it." So stop reading this and get to work! ;-) Go to LinkedIn.com - it's the place to be for growing those connections and looking for work.
Otherwise, if you need a little motivation and encouragement you should watch this video:
"Fail forward, fail fast, fail better."
It's scary to think that failing is an acceptable part of life, especially on a platform that is open and accessible by so many people. I mean, who wants to publicly fail? This statement seems to be more applicable to businesses because if you refer to my second point about employment and connections, I'm not sure failure (even if it's fast and forward) is really going to do someone much good. More importantly, as the younger generation fails to improve their communication and interpersonal skills due to their dependence on distant text-oriented modes of communication their failures in the future may be fast, but they also may be hard and irreversible. Can that kind of failure be a good thing?
On the other hand, this kind of failing may be the right kind:
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