"The world as it was, no longer is" is pretty much the key concept of the book. People now need social media as a part of their daily life since it provide less confusion when it comes to tons of information and also always keeps them up to date. Hence, for the businesses, an adaption to the old business model may not enough. In order to be able to catch up or to compete in today's market, companies must adopt a new business model. Such model must not only focus on the change from offline to online, but also on aspects of free, great and easily transferable contents which some of them are already provided on the Web by people who love to do so. In his book, Qualman picks a good example which is newspaper business to make it clearer why only adaption does not work.
While people are pleasant with the way social media enhance their daily life, the power of social media also makes them worry about sharing too much information. In addition, social media can leads to a change both in personal and corporate behavior which resulted in what Qualman called "preventative behavior." The most important takeaways from chapter 2 is whenever there is an issue on the social media, the company that view it as an opportunity and steps in first to solve and learn it, is always the winner. Remember, if we don't do something, there'll be others do it.
Moreover, I've learned that if we would like to be successful, we should makes products or services that let people feel it's cool to be associated with the brand and take ownership of it. It's also should be something of value like the Nike's Mile product that Qualman gives for an example. Furthermore, the last chapter shows me how two way communications tools provided by social media can benefit politics and businesses.
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