Final Part of Socialnomics

Hey Everyone!

So I really enjoyed the last half of Socialnomics, mostly because I was introduced to some examples and ideas that I had never heard of before. First, a couple of mistakes that ESPN made online-dead air opportunities and hearing the announcer. Although these both seem like simple mistakes that could have been avoided, there is so much thought that goes into broadcasting something over the internet, and sometimes these opportunites can get overlooked. During time-outs, a short 30 second ad clip can be shown. Or, like hulu for example, you can play commercials that people can give feedback as to whether or not the advertisement is relavent to them, creating feedback to provide better suited ads in the future.

I also like how it talked about how social media helps get rid of social-skitsophrenia. Before the blow up of social media, people could be different people in different parts of their lives. Now that almost every person has a camera or video recorder on them at all times, anything can be documented and things stay documented. It is much harder to hide who you are in different situations because your actions can be documented and seen by anyone if posted on a social media forum. I like this concept because it brings honesty and truth to people who I feel sometimes get away with being really fake. It also prompts businesses to always be honest and upfront, which helps instill more trust in consumers.

Finally, I liked the "wolf and heard of sheep" example they gave towards the end of the book. It really reflects what will happen to a company's consumers if the company doesnt get involved and commit to social media. Either the heard of sheep will get lost (the consumers) and not fully understand the great new product or buzz-worthy subject, or they will get eaten by the wolf (the competition). Either way it shows that it is always best to get involved in the conversation, give feedback, and really listen to what consumers are saying. How can you be a shepherd to your flock if can't see where they are coming from.

Until Next Time,

Rache