CRM - Jimmy John's

After reading these ten CRM rules, I found it very interesting to use all of these strategies to manage relationship with customers. However, I found it is hard to use all ten rules here for one specific company. I feel to successfully utilize these rule, it also depends on the type of that company or the current situation/position of the company. Efficiency is way more important than quantity of rules in used. Apply these rules on my current client, Jimmy John's I found some which can be applied but some can't. Here is some thought which I have after reading the chapter:

Recognize the customer's role and choose the right tools and approach:

These are two rules that I found Jimmy John's has utilized very well in their business. Jimmy John's has utilized social media (Youtube, facebook, twitter,...) very well to build and keep their customer's relationship. Jimmy John's creates a great channel for its customers to stay connected and well-listened. Jimmy John's really knows what it takes to maintain a good relationship with its customers.

Drive sales eddectiveness:

This is the area that I think Jimmy John's can do better. As a long-time customer and a student who working on a marketing project for Jimmy John's I have never seen/received/heard any promotion code, or deal from Jimmy John's. I can see that maybe Jimmy John's doesn't need it to increase the sale (since they already have high sale) but they could use this as a way to make the customers feel important, valuable, a way to trigger word of mouth from customers, and drive more sale.

Ten Rules for CRM Success

After I review ten rules for CRM success, I think there is a missing part. CRM works on companies because of sales and employees who work in front. When they are not happy in the working environment, they might not provide excellence customers’ services. There are many companies which miss this part, and I think this is the main rule for CRM success. Look at people who work in Starbucks and look at people who work in McDonald. Whenever, I go to McDonald, I just feel that employee over there are boring and look like a working robot. On the other hand, whenever I go to Starbucks, employee s will smile and ask me “How have I been”? Employees’ interaction s with customers is very important, and companies have a responsibility to concern about workers’ environment such as how store managers threat their employees. Do workers get any reward when customers love their customers’ services? A success CRM is dependence on workers.

Make every contact count
I think my client doing a good job on this rule. She will keep contact with her customers by email and send some e-card to her customers whenever the holiday upcoming.

Choose the right tools and approach
This is the weakness part which my client should improve. Because she doesn’t have any Facebook page and mail box on her website which I think her customers might not easily to find her, and she might have a hard time to reach her customers.
I think because of my client running business by herself, so she can easily to keep a quality of customers service, and most of the CRM rules could not applied on her business.

Blog #16 – Ten Rules for CRM Success [Chapter 15: Customer Relationship Management]

· Which of these steps is your personal client executing well and which steps could your personal client be executing better? Explain why.

Ten Rules for CRM Success (p. 381 – 382)

1. Recognize the customer’s role.

CakeSpy is definitely executing this step well. Jessie O., company owner, provides a large number of various on- and off-line activities with the consumer in mind. Her website alone seems to be created foremost with the consumer in mind. Jessie O. directly responds to customers’ inquiries and comments on her website, Twitter, Facebook, and her blog. Almost every webpage is dedicated to fun and information created just for visitors.

2. Build a business case.

Jessie O., being an entrepreneur, seems to have a knack for knowing how to weigh the costs and benefits of CRM technology. She wisely utilizes social media – entirely free with vast benefits for both her and her customers.

3. Gain buy-in from end users to executives.

Since her physical retail store has just recently opened this year, Jessie O. is still working out how her sales team can best reach and meet customer needs and wants. I have no doubt that she will find a good balance because she has been a part of the business world through many different facets and has succeeded in them all.

4. Make every contact count.

Jessie O. is unbelievable at multitasking her various communication channels in order to respond to every consumer. When I first e-mailed her about our marketing plan she responded to me that very same day – which I found incredible considering how much mail she must receive each day.

5. Drive sales effectiveness.

CakeSpy could probably use a little work in this area. Jessie O. sometimes forgets that her company is her livelihood, and while she is amazing at CRM, her business cannot survive without the sales themselves that are the driving force behind her being able to supply so much to her consumers for free.

6. Measure and manage the marketing return.

This area is one of the more difficult of the steps because it is hard to determine how effective one’s marketing truly is. Retailers can never be 100% certain how well their marketing is doing until seeing the end result. Though, based off her notifications of events and gallery showings online through Twitter, the website, and Facebook, I believe she shows great effort – the only question is: are the people showing up?

7. Leverage the loyalty effect.

This is one of the areas that Jessie O. has been able to excel in. I don’t know how she responds to all her customers so quickly but I have yet to see an unhappy one. She treats her customers like friends and engages with them in a way that they are sure to be repeat shoppers. She has a fun and funky personality that seems to be well-liked by a large community in northwest.

8. Choose the right tools and approach.

Up to now Jessie O. has utilized many online tools that have become recently available to her and her company. I believe there are some fresh new tools that she may not be aware of but that could greatly assist her in carrying out her day-to-day business.

9. Build the team.

I am confident that Jessie O. has assembled a strong business team on all fronts. She has made concrete contacts and found people that enjoy this particular work as much as she does. Her employees always seem happy and upbeat which just shows that there must be a solid ground underneath their feet.

10. Seek outside help.

Jessie O. has networked with a multitude of baking and art groups around the Seattle area that are working towards a better cause.

Customer Relation Management:"Ten Rules For CRM Success"

Based from the ten rules for CRM success, Elliott Bay is executing rule number nine well.

Rule # 9: Build the team. “Although an effective CRM solution begins with vision from the top, it is critical to build the right team before purchasing the software and beginning the training…”(Strauss 382).

In my opinion, an effective CRM solution does not begin with the vision from the top; an effective CRM solution begins and ends with the team. One may have a vision but in order to execute that vision, one needs a team. Additionally, businesses need effective teams in place to succeed because a team is a business’s core and foundational support structure.

Elliott Bay has not only built a team, Elliott Bay has built a strong team of booksellers. For instance, Elliott Bay takes pride in having a knowledgeable staff of booksellers. The booksellers at Elliott Bay are equipped to locate and recommend the right book for each customer. In addition to having a knowledgeable staff, the employees at Elliott Bay also present and write full-scale book reviews on a bi-monthly basis throughout the year. This bi-monthly book review makes the staff of booksellers at Elliott Bay a valuable asset to the customer’s experience. For starters, an average bookseller performing their job would most likely focus on the sales costs. However, the booksellers at Elliott Bay go further than the average bookseller’s job description and have become talkers; talkers whom embed themselves into the customer’s experience and talkers whom do everything in their power to support the customer’s curiosity, enthusiasm, and love for reading.

Furthermore, based again from the ten rules for CRM success, Elliott Bay could improve their execution of rule number one.

Rule # 1: Recognize the customer’s role. “…Customer relationship management may be a misnomer because successful firms don’t “manage customers” but provide technology so that customers can manage their relationships with the company”(381).

Elliott Bay has just recently provided technology that allows for the customer to manage their relationships on a deeper level with the company such as Twitter and Facebook. However, Elliott Bay’s Twitter and Facebook accounts are linked together and share the same updates. For instance, there is no special or unique difference from being a fan on Facebook to being a follower on Twitter. Elliott Bay’s updates are also only about upcoming events. Twitter and Facebook are great outlets for spreading the message about upcoming events but they can also be useful tools for creating a two-way dialog with the customer. This two-way dialog with the customer on Twitter and Facebook is an opportunity for Elliott Bay to explore and improve upon. In addition, Elliott Bay has yet to provide the customer with mobile and video technology usage. Elliott Bay has briefly started to use QR codes on their staff recommended books but that is the only form of mobile they utilize and as for videos and podcasts, there is none. This type of technology is something Elliott Bay would like to and needs to look into.

Happy Thursday!

Connie Rae

CRM and Cupcake Royale

Cupcake Royale is doing a good job on identifying and differentiating its customers by two categories- individuals and events. To individuals Cupcake Royale works the well built social media and the blog to provide to most update information including new activities, flavors, coupons, and the promotions. In order to remain the long term customer relationship, Cupcake Royale sets up newsletter for customers to sign up and updates the news on website. Customers can read the relative news online everyday about how Cupcake Royale interacts with community and people and the planet. To groups Cupcake Royale works on various choices and customized options for customers to discover the most appropriate products to themselves. However, instead of one way problem solving section, FAQ, Cupcake Royale can consider about chat and bulletin boards for customers to have both immediate and postponed complaint.

Talking about the ten rules for customer relationship management success, the most important steps for Cupcake Royale to immediately focus on is to make every contact count and to leverage the loyalty effect. Upon the competition of bakery industry, customers tend to be loyal on what they used to use and eat, particularly when it is about eating habit and health concern. Besides choosing the right tools and methods to approach customers, Cupcake Royale should determine how they can value every single customer and build the trust between them and their customers. So what they can do is to create a two way communication tunnel, which is a barrier-free complaint bulletin. It sounds complex, but it actually works very easily. Cupcake Royale will allow customer to post complaints on the official blog. Each complaint message will come with a complaint receipt for customers to track if the problem solved. Every complaint will be contacted within 12 hours in business hours.

CRM - HKAW

HKAW is an non-profit organization which basically organization networking and business events for business students from HK and China and young professionals. Therefore, it basically need not to spend any money on investing in the Customer Relationship Management program. However, for the main process of customer relationship management. HKAW is doing well in the following rules for CRM in this regards.

Recognize the customer's role. The customer of HKAW should be those college business students and young professionals. HKAW stay a pretty good relationship with them once they have registered to be a member. HKAW will try to tailor the individual needs of students and coach them personal for their career goals. Therefore, their exist is all about customers. Moreover, build the team, since HKAW does not have the necessary to buy any software for CRM, however, they do have a team for management customer relationship which is the public relationship. The whole team has the responsibility of maintaining favorable relationship with its members and out-reach the potential members. In addition, HKAW also aline with some other business professionals organization and other student unions so as to seek for outside help.

Nevertheless, HKAW does have a lot to improve in its CRM. For example, the measurement and management of the marketing return. As good CRM solutions will monitor the marketing expenditures and their role in revenues. However, as I worked inside this organization, I realized that HKAW is not putting much effort in marketing because of many internal resources limit. For every marketing, they did not do any prediction and measurement of the marketing return. As a result, they are always not successful in promoting and marketing and the participation rate are so low. And also because of this reason, there are always leverage of customer loyalty. Many customers just stay there for several activities and will draw out from the organization. Thus HKAW should really hold something which is more fun and let the people see the value of attending to this organization.

Customer Relations Management (CRM)

Currently my personal project client, a homemade ice cream company, has not invested in CRM technology or process yet. This makes them way behind the competitors.

Today, if firms do not accept the change that power is shifting to their customer and firms no long are in control, it's almost impossible to be successful. According to what I just mentioned, I think the first rule which is "recognize the customer's role" is very important. I suggest my client to make sure that they really understand the concept of this step and execute CRM Technoloy in the way that let customers manage their relationships with the company.

However, since this homemade ice cream company has been launched not very long, I highly reccommend them to begin with rule the number ten, "seek outside help" first. They must accept the fact that they're lack of experience and need ana consultant to asist them with CRM technology and process.

10 Steps to CRM + Make-A-Wish

I am currently a social media marketing intern for the Make-A-Wish Foundation of AK & WA. With that said, the statements I may make in the following post are of my own personal opinion and are not representative of the Make-A-Wish Foundation and its mission.

I believe that the Make-A-Wish Foundation of Alaska & Washington does a great job in recognizing "the customer's role in its CRM efforts. The Make-A-Wish Foundation of Alaska & Washington works to develop strong and long-lasting relationships with all its donors, wish children & their families, volunteers, interns, and employees. Make-A-Wish especially understands the importance of maintaining healthy relationships with donors and corporate sponsors; it is much easier to retain pst donors than try to identify new ones. Right now, the chapter is experimenting with Facebook, Twitter, YouTube, email, and other social media tools to better understand how its target market prefers to be interacted with and contacted. This is a prime example of how successful organizations do not "manage" their customers, but rather provide the tools for their customers to manage their own connections to the organization.

The Make-A-Wish Foundation of Alaska & Washington could work on improving its metrics efforts, in regards to its marketing tactics. Rule 6, (Measure and manage the marketing return,) of our E-Marketing text's 10 Rules for CRM Success stresses monitoring "marketing expenditures and their role in revenues." It is important for organizations to understand the impact of their marketing efforts. Currently, the Make-A-Wish Foundation of Alaska & Washington is beginning to analyze the influence of its Twitter page, and the reach of its Facebook page. However, it would be to the chapter's benefit to start tracking correlations between usage of its social media sites and donations/corporate sponsorship/number of new volunteers.

The most important legal or ethical issue related to the Internet

I think that the most important legal or ethical issues related to the Internet are related to privacy and confidentiality. Since we now do almost anything on the Internet, a lot of our information is saved in various databases. Browsers record our activities and a lot of websites track what we bought, viewed, etc. This information could be collected and may reveal someone’s identity. It is very important for company to be able to ensure the security of their customers’ privacy and confidentiality as some companies sell these data.

In relation to Internet security, I can’t help but think of the issue concerning Playstation Network a couple of weeks ago where their servers had been hacked. This resulted in loss of millions of Sony’s customers’ data, which consequently meant that Sony had to take down their servers for an indefinite amount of time. Sony had not been able to resume their service until just a few days ago. With the announcement, Sony tried to compensate their customers with a ‘Welcome Back Package’ that enables their customers to gain access to free downloadable contents.

Another important factor to consider is the issue of copyright. A lot of images, videos, and basically a lot of copyrighted things are available on the Internet. This makes it very easy for someone to unknowingly use someone else's copyrighted image or video without permission. It will be very important for Light Rail to consider these things in order t avoid problems about copyright in the future.

CRM

After reading the chapter, and re-reading the "Ten Rules for CRM Success," which of these steps is your personal client executing well and which steps could your client be executing better? Please explain why.

Northwest Immigrant's Rights Project is currently make huge efforts to reconnect with their donors. The book suggests segmenting your donors by the amount they contribute. According to the book, the highest donors would get some kind of special treatment or offer to continue their engagement and emphasize retention rather than acquisition. NWIRP has been making efforts to reconnect with donors through mailings, updating them of the work the organization is doing, and encouraging donors to continue to participate. This is a great start, but there are multiple options for the organization to use via social marketing.

As I mentioned previously, NWIRP could do a lot more to commercialize donor relationships through promise fulfillment. NWIRP has to find ways to give actual brand experiences to donors in order to increase their donor wallet share. NWIRP has to get to know their customers in order to gain more information and build trust. The organization also needs to focus on engaging stakeholders:employees who actively participate in the CRM strategy help create positive images surrounding the brand.

Rough draft of individual project (postponed due to blogger being down)

Client

My client is Jones Soda Co. and they create beverages and sell them in local stores. Their primary products include sodas, which come in multiple flavors, and Whoopass, which is a single-flavored energy drink that comes in both sugar and sugar-free options. They also have a product referred to as myJones, where customers can have customized soda bottles made with their own picture and text on them. Apart from these products, Jones offers miscellaneous merchandise, such as t-shirts, sweatshirts, stickers, key chains, etc.

Social Media

The best areas of social media for Jones to use are Facebook, Twitter, and YouTube. LinkedIn is also a possibility, but overall it is not nearly as helpful. Facebook, Twitter, and YouTube fit the personality of Jones Soda. That is, they are youthful, cool, creative, and provide the greatest amount of customer interaction. They are also incredibly cheap to utilize, and seeing as Jones is still coming back from a financial downturn, this is crucial.

Rough Draft of the 5 T's

Talkers: Fans of any age, college students, high school students, adrenaline junkies, artistic crowd

Topics: Consumer-submitted photos on every bottle, myJones, Whoopass ("Open a Can!"), free soda Fridays at Jones HQ, Jones Photo Booth

Tools: Jones Blog (found on website), Facebook, Twitter, message board, tell-a- friend links

Taking Part: Commenting on Facebook posts, commenting on Tweets, addressing problems when posted, creating an interactive map telling consumers where to find Jones near them

Tracking: Radian6, monitor Facebook, monitor blogs, monitor Twitter

Mobile

Jones could do well by utilizing QR Codes. They can be used on cans of Whoopass to link the user to an adrenaline-fueled clip-of-the-day. They can be used on random walls in Seattle to link the user to a coupon, or perhaps a secret word/phrase that gets them a free soda. They could run a contest and put QR Codes on every soda bottle they sell. Some codes will be winners and some will not. Winners receive a free 6-pack of soda or myJones

An idea for a phone/pad app is to display an interactive mobile map that tells users where they can find the nearest Jones products. It could even be as detailed as to tell users the locations of specific flavors and how much they cost.

Cause Marketing

This is where LinkedIn could come into the picture. Due to the professionalism of the site, it would be appropriate for Jones to utilize LinkedIn to contact the Boys & Girls Clubs of America. This is the non-profit organization that I believe Jones should collaborate with. Through this collaboration, Jones would provide free soda for the kids that go to the Clubs. Also, Jones might be able to occasionally print custom myJones bottles for the Clubs to display. This would help Jones build a socially responsible reputation among today's caring consumers.

Ethical Standards

In keeping with the ethical standards laid out by WOMMA, I would propose the following guidelines for Jones Soda:

· Complete disclosure of personal identity and your relationship with Jones*

· Care and delicacy when dealing with minors

· Never create a fictitious identity with the intention of boosting consumer ratings through false reviews*

· Never lie about your own opinion or pay others to lie about theirs*

· Comply by all laws and regulations related to word of mouth marketing and social media, specifically those put in place by the FTC

*Referring to any persons discussing Jones Soda Co. in a public forum, whether or not they are officially tied to the company

Chapter 7 Customer behavior online .

One of the most important social trends is that consumers trust each other more than they trust advertising or companies online. In the chapter 7, it also talks about goal-oriented individuals. Goal oriented individuals like the idea that they don’t have to deal with salespeople or crowds in the online environment, and they appreciate the online product selection, convenience, and information availability. Goal-oriented behavior often includes going to a specific website with a purpose in mind, or searching for the lowest price for a particular product. There are the five basic things that people do only: connect, create, enjoy and trade.

I think my client can work on “enjoy”. Consumers use internet to enjoy entertainment. For example, they search interest and creative video on Youtube. I think my client can create an interest video and post on Youtube and showing the video link on Facebook, Twitters, and website. Consumers will get the chance to see our interest video and wonder what the company is trying to sell; getting more attention from online users. From the book, it also talks about that one of the most important social trend is that consumers trust each other more than they trust advertising or companies online. More clearly, consumers trust more about customers’ review than advertising or companies. Consumers usually visit the sites to see other consumers’ experiences and commons. Therefore, my client needs to visit those sites to see what consumers’ opinion and learn from them in order to improve our products or services.

Tara

"I Want What I Want When I Want It"

Hello Everyone,

As stated in the text, convenience is critical in today's modern and busy world. Consumers want access to online content 24/7. They want to be able to pay bills anytime they want, shop anytime they want, and they want answers right away. Users also have access to the internet from their mobile devices, so they are always connected. Although this isn't shocking news, especially for this course, reading the text reminded me of just how needy consumers really are.

My client currently offers an online website where consumers can shop online. However, the website in lacking in giving consumers what they want when they want it. In order to improve the site, my client should explain clearly what he has to offer for custom ordering, and the time frame in which the orders can be finished and delivered. He should also offer price quotes for custom orders. Having this information available to the consumers helps give them all the information they need when they want it, and helps them make a decision if they will get the product that they want when they want it.

My client also must keep this idea in mind because if he does not perform, a consumer will probably blog or spread the news about their disappointing experience. Consumers expect service about and beyond the standard level, and my client should work hard to deliver this service. One way he can do this is by finishing orders before the quoted deadline, adding in extras that the client will not be charged for, and so on. One extra, for example, would be 20 free business cards with an order for custom menus.

Until next time,

Rache

The Internet is Self-Service

The concept that stood out the most to me from chapter 7 is that self-service is required. Though the most interesting part to me was the following line from the book: "It is an interesting contradiction: Consumers want to help themselves when they feel like it and be pampered by firms at other times." Why this stood out to me is because my personal project is a sales rep firm, so all of our sales are B2B. Because of that we are order getters, we go to retail shops and take orders from manufacturers we sell for, place their order, and move on to the next one.

However, when someone a customer of ours wants to know backorder information, order status, product availability, etc they do not have the access to do that like a normal consumer would. If they want to know that information, they have to call their sales rep, and the sales rep has to call the factory and ask them. This is completely opposite of what B2C consumers are use to. When we buy something from Amazon we can track our order status, see when new products will be available, check shipping status etc etc.

How this could be applied for my firm is if we could give our customers a tracking number for each order they place, they could get access to all the information a B2C consumer has. This would require all of the manufacturers to constantly update this information. It would be key for the retailer to have to log into OUR website to access the information in order to not have the rep, and our agency get bypassed. This is a huge project, and probably not realistic, but in the future with more demand for a system like this, I think it would be great! It would be a game changer.

Kiley

Online Consumer Behavior

According to the E-Marketing, “People do only five basic things online- connect create, enjoy, learn and trade.” In today’s digital age, internet and WiFi become extremely important in people’s life. With the growth of internet users and social media, internet advertising and social media approach become one of the essential elements to most of the business and organizations. The following section is the simple summary of the five basic online elements.

Connect

· Allows consumers to interact with individuals and organizations using multimedia in two-way communication

· It is an inexpensive way to communicate and research information online

Create

· Social networking sites can create profiles, upload pictures and other content and connect with friends and colleagues

· YouTube video , Flicker(digital photos), micro blog can share different ideas such as Doritos Super Bowl Contest to attract consumers and fun advertising

Enjoy

· Two-thirds browse for fun, sometimes on experiential shopping trips, as previously mentioned

· Audio and visual entertainment is one of internet’s big promises

Learn

· Consumers access information to learn things online such news, driving direction, travel information, products information, job, weather, sports scores and etc. over the internet.

Trade

· Most consumers shop, buy or conduct other transaction-oriented activities online

· Online actions are also growing

· An average of a typical internet consumer spends an hour per day shopping and makes 21 online purchase a year

For my client, Experience Shoes should take advantage by using Facebook, YouTube, and picture sharing to connect more consumers. Also, I will recommend my clients using fun and interested event or video to create the buzz. Since their salsa dance shoes and balldance shoes are currently popular, Experience Shoes could post some useful information or tips for how to protect those shoes or post dance events.

Preliminary Strategic Marketing Plan Outline

1. Name of your client and what product/services they provide.

Experience Shoes is a well know local shoes store in Seattle since 1984. Experience Shoes Co. is located at 912 Alaska way and Madison where is on Seattle’s waterfront directly across from the Ferry. The store owner, Jim Hadly, has amazing shoes collection which including Doc Martens, Stacy Adams, jazz shoes, salsa and tango shoes for both women and men. Currently, salsa and tango shoes are the most popular shoes at the store. Unlike regular salsa shoes, Experience Shoes’ double-cushioned foot bed could make the dancers reduce their pain from long-time practices and performance. The store is decorated with interesting and historical pictures and poster which is about Jim Hadly’s life & career stories from New York to Seattle. Based on my personal experience, I realized that Jim Hadly not only want to sell the shoes to the consumers but also willing to find that comfort, perfect and styling shoes to the right person!

2. Select which areas of social media are the best match for your client and, for this assignment, a short reason why.

In order to provide many shoes pictures, customers discussion broad, store coupons or even salsa video. I believed Facebook is the best match for my client. I also noticed that Experience Shoes already have Facebook fan page; however, most of the pictures did not provide enough information to their future customers. In addition, the current Facebook Fan Page did not have any topic or attractive evens or campaign to grab people’s attentions . Another important element that I think Facebook is the best match for my client is because Experience Shoes have many different style of shoes ; therefore, their target market actually launch in many different age level consumers. Today, Facebook is the top 1 social media that have very wide age range users. As a result if Experience Shoes could re organized their fan page well, I strongly believed social media not only could increase the store revenue but also the brand awareness. After successfully manage the Facebook Fan page, I will suggest Experience Shoes also create their Twitter and use the mircro blog to gather more ideas and information from their customers in order to improve their customer services and etc.

3. You must include a formal word of mouth marketing plan so include the 5T's but for this assignment you don't need to identify each element of the 5T's unless you wish to.

Talkers

· Salsa teachers

· Students from salsa class

· Dance team around Seattle area

Topic

· Since the owner used to be professional dancer, he could provide quick/ short salsa experience lesson while customers try on their dance shoes

· While I visit the store, I noticed that inside the store has a small professional photo shoot studio. If the store could take instant photo when customers decide to buy the shoes and give the customers those free photos. This might excite consumers’ purchasing experience and willing to visit the store again!

· By holding the salsa dance contest

Tools

· Facebook

· QR Code

· Twitter

· Blog

· YouTube

Taking parts

The owner need to respond all the commons and replay complains. It is a very good idea to justify customer services, product purchase and inventory management through customers voice and opinions. This way, Experience Shoes could truly understand consumers’ need and want and always update new products and services in the local business.

Tracking

· # of fans via Facebook

· # of review through social media

· # of blogs

· How much store profit increase after reorganized Facebook and other social media

· How many coupons use during each month

·

4. Think about mobile and whether it could help your client. If so, what kind of mobile marketing are you looking at? QR code, phone app, iPad (tablet) app, and, for this assignment, a short reason why.

In my opinion, QR code will be the better mobile marketing for the Experience Shoes. Because building a well design phone app & iPad could be expensive, QR code will the easier and cheaper way to post on local news or even the on the store windows. For example, Calvin Klein Jeans post their QR code on the corner of Lafayett and Houston in New York city to create traffic. Even though I don’t know this QR code help Calvin Klein Jeans increase sales or not, it definitely catches people’s attentions and post several YouTube videos to create their topic.

5. Does it make sense for your client to create an alliance with a partner for cause marketing? If so, for this assignment, a short reason why.

Yes!!! Experience Shoes has very fashion and comfortable shoes collections!! Currently their ball dance and salsa shoes are the most popular products at their store; therofre, if Experience Shoes could partnership with other dance studio and local business , it definitely will bring both local business to the win win situation. For example, Belltown Dance Studio is a very successful business. In addition, Belltown Dance Studio constantly has salsa events during every month. If my client could partnership with local dance studio and hold the fundraising salsa dance and shoes event, it is possible benefit the society and both local business as well.

6. You should include ethical standards appropriate to your client.

· Always be honest to your customers

· Do not use fake identity to reply consumers via social media

· Do not pay talkers and agency to create buzz

· Always disclose who you are while you replay

· Be respectful and follow the social media organization regulation