After reading the article it was interesting to see what executions with mobile services were most effective with business's. The videos for merchandising, advertising and demonstration where one of the top most effective according to the survey ratings. Also the Multi-media product viewing was popular. Personalization features continue to be among the least deployed tactics, yet collect some of the highest ratings from people who have deployed them or are planning to deploy them. This suggests that while marketers see the value of peronsalization techniques to tailor content and offers to their target audiences, they perceive hurdles to implementing personalization.
This year's deployed and planned rates for online executions are generally within range of last year's, suggesting that investments are maintaining 2010 levels. Meanwhile, opportunities in social media and mobile are likely to continue to pressure businesses to shore up their online investments, as they seek to innovate, stay competitive and keep pace with the growing expectations increasingly savvy online consumers.
With the rapid adoption of tablet mobile phones their provides an endless venue of possibiliities. With that in mind Friend Feathers is not only seeking to get a platform on these new tablets being presented by Apple ( an app. sort of speak) but is planning on using this app. to facilitate bigger marketing promos. If someone is to have the FF app. on their mobile phone/tablet then they are able to recieve alerts about when the five percent promo's are taken place, any special deals/discounts FF is having in their store and it makes it easier to talk directly with FF representatives via Facebook social media.
Tim McCauley
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