It should be applied online by citing a webpage where a source was from. Just like Wikipedia. It allows growth and for projects, and people to continuously build off of and progress. Using it online is no different than using it on a paper except that the webpage, company and author should be cited if needed. Specifically some believe that the internet has grown to where it is now because of the doctrine of fair use because it "depends on the ability to use content in a limited and non-licensed manner". Woodinville Whiskey just needs to acknowledge and cite when and where they use the content from another site.
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