Digital Marketing Trends Survey

I learned from the Survey that Japan, even with the most advanced mobile technology in the world, does not compare to the western world when it comes to the deployment of many of the features included in the survey. They are lagging in things like social media tactics. This is surprising because they have such a large amount of people who are connected on their mobile phones. More than 95% of the nation has a 3G service on their phone.

For my client Paldo World, I learned that website Analytics Tools are the most widely deployed tactic globally. Because Paldo World does not have a website, it cannot participate in the ongoing dialogue between consumers and businesses. My client will have to create a website in order to reach potential and current customers, and learn from them.