What did you learn that is “new” from the survey?
The first thing that I think is very interesting from this article is that regions of businesses headquartered comparison. According to the article, “ more than 90 % who responded are employees by businesses headquartered in North America, Japan or Western Europe.” I didn’t know Japan is one of the hot place of businesses headquarter regions. Japan is much smaller country comparing to North American and western country but Japan continues to lag these regions particularly in the adoption of social and rich media tactics. Also, Japan is significantly ahead in certain mobile-related applications, including QR codes and commerce enablement, as well as mobile analytics. Japan lags its Western peers in every category with mobile being the only category yielding some planned deployment about 20% . Japan is one of the world’s most advanced mobile markets where mobile internet services are widely used, with estimated subscription rate of 3G services exceeding 95%.
What did you read that sparked an idea for your personal project client and how might that idea be used?
My idea for my client is “content distribution” which we will publish video and assets to social sites such as Facebook and Youtube. Since my client already has asset on Facebook. I think they can try to create a interesting video and publish on Youtube and our Facebook home page to attract more customers. It is just like the funny tongue brush video that we watched in class. The purpose of the video is to show that Old School Frozen Custard is not just an ice cream; it is the place that brings all the happiness to people.
Tara ;D
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