Survey reflection

1. What did you learn that is "new" from the survey?

“Fully 73%” of the businesses surveyed say they plan to invest in site redesigns or would otherwise make significant enhancement to improve their site’s ROI.”

This should not be surprising but I absolutely have not paid attention to this fact at all! I always think that companies—like my client Moe Bar—creates the informational website and keeps it the same format, maybe adds on new information frequently. I never think of the idea of re-formatting and redesigning the site to keep it fresh, updated, and user friendly. The site’s ROI is almost ignored in many levels. An informational site such as Moe Bar’s only serve the function of a basic page, and there is no transactions on site, and no visitor tracking systems. Then again, small business such as Moe Bar has limited resources to invest in website redesigning every year. Maybe this is the time to re-evaluate what’s important. Maybe Moe Bar/Neumos should cut all the print ads and move them online. Maybe as technology usage increases exponentially, it is best to create web drivers rather than the traditional “visit the box office for our show” approach.


2. What did you read that sparked an idea for your personal project client and how might that idea be used?

Mobile apps are certainly the best to invest in. The reason is because mobile devices have become part of our body. Instead of the traditional “visit the website by typing the www address” way of communication, mobile app offers simple, few-click communication option. Since Moe Bar is quite small, and a huge investment in the website (as mentioned above) is not feasible, we should utilize the mobile app device to build brand loyalty. Once people have the app on their phone, they will use it often. From simple booth reservation app to complex but interesting games, mobile app can be our solution to achieve our marketing objective—to spread the word that Moe Bar is the cool place to hang out.