WOMMA Post

It is understandable why WOMMA states that children under the age of 13 should not be included in any word of mouth marketing program or campaign. Both on psychological and biological standings, most of the 13 year old children are not mature enough to make a proper decision while they are confronting something that attracts their attentions and is vague. What they will do is to keep receiving information and accepting offers. However, it does not mean I absolutely agree WOMMA Standard 7. As Professor Barnes said last time, a lot of children under 13 are well connected with media. There is a huge market on these children. As the age of children who are involved with media is decreasing, the regulation should follow up with the trend. Word of mouth is just like talking and speaking. Would you talk with your children differently as your children are younger? Yes, most of you would say yes. So same here as word of mouth, children should be treated in a “child way.” (I just created a word, woohoo…) After all, you will not stop playing or talking with your children just because they are too young. You just change the way of communication.

Here is the company that produces toys for children. I do not know what events they have recently since all the website is in Japanese. However, I do join its marketing and campaign events before while I was 6^th grade. Now as recall, I can tell it was very successfully events for children.

Takara Tomy: http://www.takaratomy.co.jp/

WOMMA’s core value on integrity is “to comply with the requirements of applicable laws, regulations, and rules concerning the prevention of unfair, deceptive or misleading advertising and marketing practices.” And honesty is “that consumer should be free to form their own opinions and share them in their own words.” After reading these two sentences, I conclude that integrity is a commitment to us, and honesty is not only to self but others. Because we comply with the requirements, we do not deceive our customers. Our integrity makes honesty. Relatively, before we want to be honest, we have to have integrity to ourselves. I though these two terms were always together. ”In accordance with Johnson, “Integrity is telling myself the truth.  And honesty is telling the truth to other people.” — Spencer Johnson .