To be honest, I really don’t know what to expect from taking a Word of Mouth Marketing class. My first thought was that I’m definitely have to do a lot of talking but the first day of class really opened my eyes. I didn’t realize how much social media has taken part in our lives, how it changes the way we communicate with each other. Things we do now almost unconsciously, things that would be unthinkable just a short decade ago. The rate of which information travels have significantly rose over the past decade. The sharing of information has become literally instantaneous. Consequently, so does our rate of exposure to various advertisements and unknowingly various word of mouth marketing.
When I read chapter 1-5 of Andy Sernovitz’s book, I could relate to various moments where I have been unknowingly experience word of mouth marketing and I could even recall instances where I might have been an ambassador for a product I really love. The book talks about how Word of Mouth marketing is not really marketing and how actions are the core of WOM marketing. How you could generate buzz and make people talk about your products and that it pays to treat your customers well. Andy Sernovitz also mentioned how important it is to keep things simple, organic and portable.
The book covered the steps to effective WOM and Andy Sernovitz began by presenting the 5Ts. The 5Ts are the guideline to using effective Word of Mouth Marketing. It tells you what to look for, what to do, and how to do it. The book also provide us with loads of examples where existing businesses have successfully or unsuccessfully use WOM marketing. Andy Sernovitz also puts an emphasis on ethics which is important to any business practices. Be it marketing, finance or accounting, we re expected to follow a certain code of ethics.
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