2nd blog post

During the second class, we spent a good part of class time talking about Andy Sernovitz's book -- Word of Mouth Marketing. We covered the first part of the book which was meant to be read before class. To help clarify some points in the book, we were shown some video clips and PowerPoint slides that helped get the point across. It is very interesting to see how much word of mouth marketing surround us in our everyday lives, be it in the internet, on the radio, or during a TV commercial. How much of it affects our way of thinking and decision making.

We were shown a very interesting clip that could easily be seen in YouTube, a WOM marketing campaign by Coca Cola. I was surprised how simple and inexpensive a successful WOM marketing could be. This reinforced the concept in Andy's book that states that WOM marketing should be simple, organic and portable. How a simple yet interesting clip could have a significant impact on your company's image.

Part two of the book continues on Andy's concept of 5Ts. The book elaborate more on the concept as it gives out examples of existing techniques and real businesses experiences with such WOM marketing. What really struck me in part two, is how much of WOM marketing takes place in the real world (80% where the other 20% happens in the Internet), yet Internet is the most common tool used to initiate WOM marketing. I agree with the book, as statistics shown in the first day of class clearly show how far the reaches of the Internet are but it is also vital to know how the Internet is not the only means of communication for WOM marketing. The communication could be initiated through the Internet but it could leads to real world transaction.