WOMMA Ethics

One section of the ethics code I believe is most important is Honesty among Trust, Integrity, Respect, Honesty, Responsibility, and Privacy. However, all of these are interdependent of one another and I cannot say only of them is more important than the others. I think honesty sets a base for other core values in WOMMA. If a marketer is honest in what product or service he comes up with and how he advertises, a consumer’s trust, respect, responsibility will automatically follow it. If the marketer is not honest and deceives consumers, they will not respect, not trust, and not feel responsible for the marketer.

When I ask my friends for their recommendations for restaurants for example, I would trust and respect them only if they have been honest to me with their recommendations. If one gave me opinions that he did not necessarily agree with, he would lose his credibility.

There is a sentence I particularly like is “the consumer, not the marketer, is fundamentally in charge and control, and that it is the consumer that defines the terms of the consumer-marketer relationship” because it shows the needs and wants of people like us are met and satisfied and we demand what we would like to see in the market.

Regards,
Lee