Second Blog

Two definitions of word of mouth marketing : 1. Giving people a reason talk about your stuff 2. Making it easier for that conversation to make place. First giving people a reason to talk about your stuff, it can be good service, special product or shop experience. You need to have a good reason why people want to talk about your stuff. Second, making it easier for that conversation to make place, it is not the company’s mission statement. It should be a short and simple topic which develops around a single idea that’s easy to repeat. For example, Quiznos is giving Subway a run for its money with the idea of hot, toasty subs. Even thought Subway always had them, Quizons made it the topic of conversation. A short and simple topic leads people to repeat and talk about it easily.

“Happy customers are your greatest advertisers.” I think this is very truth because happy customers will talk about your stuff to their friends and family. Happy customers put lots of patiention when they talk about your stuff. I think there are two reasons that happy customers are your greatest advertisers: advertising for free and more trustable. First, if a company treats their customers well and makes them happy of course their customers will tell their friends and family. Also, people are more likely to trust and listen to the people they close to such as friends and family. We don’t really trust and listen to traditional advertising or marketers but we listen and trust to our friends and family.

“Your best talker might be your newest customer.” At the first, I thought the best talker will be our loyalty customers which have been shopped in our store or restaurant in many years. But, when I saw this sentence I realized that the best talker might be our newest customer. Example, when we talk about a restaurant, people barely or probably never talk about the restaurant they go everyday or every week. However, they will talk about the restaurant they go for the first time. I think this is very truth. Especially for restaurants.