Well, QR stands for quick response and they are specific matrix bar codes normally readable by applications on your smart phone. Since they haven’t become wildly popular yet in America, you've probably seen one and haven’t thought much about it. They almost look like modern abstract art when blown up super large. In any case, they are very popular outside the U.S. and I predict it will be just as popular here in a matter of time. QR codes are used to take the person scanning the bar code to a specific URL. It’s basically a link, but on traditional printed media. You can find them on billboards, newsletters, retail windows. Pretty cool, right? The possibilities to where the link takes the user is practically endless.
My personal project is creating a word of mouth marketing strategy for a real estate professional. She’s been thinking of using QR codes for over a year now and it’s time to implement! A QR code on the back of a business card could take the scanner to her website. A QR code on the for sale sign of a house could take the scanner to a virtual tour of that house. A QR code on the flyer could take the scanner to page containing more information about the home and similar listings in the neighborhood.
QR codes are the perfect accessory to traditional media, taking a one dimensional advertisement and turning it into an interactive, mobile, and fresh experience. If it’s done well, the use of these new matrix bar codes could enhance the usability and like-ability of a product or service tenfold. Right now they are very intriguing and underused in the U.S.
How would you use a QR code to enhance your business?
Watch this video to see how a toy company used QR codes in a unique way:
No comments:
Post a Comment