The first thing I have learned from this video is provide truth information. That's so truth for the public because consumers always want to know the truth. If people find out the lie, it will hurt the companies' reputation. However, some companies want to change their conversation about their products. For example, they will do something to blogger which influenced their comments for products because they treat social media as a marketing tool instead of communication tool. I think that being ethnic is very difficult to define. Sending a product to the blogger by writing a products' review, I think that the blogger won't write a very negative review because they receive a line of products. Is this really ethical?
The second thing I learned is never paying cash to blogger because it is advertising. To be honest, companies pay to blogger. Actually, consumers normally can realize it because they just only telling positive comments and never tell the negative side of products. Consumers are not really studip to not knowing it.
The last thing is the rule of consumers. They need to know what are their relationship with companies. Are they paid by companies? Do they provide honest opinion? Keeping the companies is important, but consumers need to have responsibility to provide a honest opinion to be public. Few months ago, I saw a Youtube video about one of the famous blogger introduct the new products which name under the blogger name. So she showed the video by telling audiences to buy the nail polish She told us that the color is very pretty show us the same line but different color nail polish. To be honest, I don't know is ethnical or not, but this blogger definely influced other. No matter what bloggers recieved from companie, they have a resposibility to tell others about the truth instead of adverstsing.
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