First, I was quiet surprised to know that now social media has become the legal issue for the company to care about. I know we have learned about ethic rules of social media in class, but I thought that was just the guideline for a company to gain trust and spread out word of mouth to their customers. Now, knowing that it is under legal law is helpful to prevent having any trouble with legal system due to blog post or using social media. The fine Andy mentioned at the beginning of the video for a company who violated with the law was very impressive, significant amount of money ($300,000) to charge for a violation on the blog post. I am glad that now the government cares more about social media and the way company do marketing and advertising. In the past, there are a lot of rumors about how fake an ad could be to drive customers to purchase the product. That's why I know a lot of people stop believe in those ads. I used to think social media could be the same way in the future. That's great to know there are some laws to prevent that from happen.
Next, I think Andy's idea about add social media rules into employee's handbooks, or include the session in employee's training is a great idea. As far as I know, there are not a lot of company have these training or policy in the handbook. It could be a great idea to teach the employees to be responsible when they represent their company or post a blog on behalf of the organization they work for. If a company does not train their employee well at the beginning, it could lead to several problem toward the future. Andy mentioned in the video that the brand will be responsible for the fine if their employees, or agency violate with the law of social media. This is extremely important issue for companies to care about nowadays.
Last thing I want to discuss in this blog was a point that I was not clear in the video. Andy said the legal system will place the charge on the brand for any violation caused by their employees, agency,... basically everyone that they hired violate with the law, the brand still have responsibility to pay the fine. I don't quite get how this works. I mean thing could run out of control of the company since their employee or agency could violate the law on their own behalf but disclose that they work for ABC company. Therefore, ABC company still have to pay the fines and lose all trust from the customers? That's how I consider unfair for the company. There must be some way else to enforce the policy in the better way, isn't it? I hope someone will have the answer for this since I don't understand why they only fine the brand/company but not the actual person who violate the law?
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