4/12 Marketing 491

The main theme of Andy's video on Gaspedal is the difference between honesty and sleazery. I learned that there are three guides for safe social media outreach. The first guideline is require disclosure and truthfulness in social media outreach. The second is monitor the conversation and correct misstatements. And the last is create social media policies and training programs. If your employees are using social media within and outside of your organization it is crucial that you train them as to what you ought to do and what not to do on social media (personal social media accounts as included). On your social media website if you want to disclose your personal opinion state, "I work for ____and this is my personal opinion." That way you are using one of the six best practices toolkits The best practices toolkit contains six elements. Disclosure of identity, personal/unofficial blogging and outreach, blogger relations, compensation and incentives, agency and contractor disclosure and creative flexibility--with social media since it is such a widespread phenomena now you need to find creative ways to tap into your own niche market while abiding by the FTC guidelines. The basic principle i took away from this video is very simple. If you have to ask to answer is no; in other words if you have any doubt about if your practices are ethical on social media they probably aren't.