Tuesday, May 3, 2011

QR Codes: HKAW

An overview about HKAW

Hong Kong Association of Washington, or "HKAW", is also previously known as the Hong Kong Club of Washington (HKCW). This is a non-profit organization, first established in 1994 by a group of community-minded leaders who have a common background of upbringings from Hong Kong. HKAW aim to serve by engaging in both business and social activities to enrich people's lives with the similar interests while increasing awareness of contemporary issues that arise in Hong Kong and China.

Every quarters, HKAW will hold special events and activities for students and professionals to get a chance to know each other and get along in order to help the young professionals to seek for opportunities. By using the QR codes with the smartphone app, we can used it as a marketing tool to help us to promote our events and spread our name out.

QR codes in every of the print ads: By doing so can allow the people who are viewing the print ads to search for our background information and the up-coming events. We will included our previous events in videos, pictures and reviews. Once people used the QR codes to find us, they will see all the relevant information of our organization.

Moreover, QR codes in every membership forms or make it easier for people to download our membership form online through QR codes rather than searching for us online. We can grand discount for using QR codes to join our membership because that can exploit them to all our current events and our promoting events.

Using QR codes to acquire for their information. Since, we want as many professionals to join our organization as possible, so once they scanned through our QR codes, we will pop out an information request from them. If they press yes, we will ask for their e-mail so that we can forward all our events to them and have an easier access to outreach for them.

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