QR Codes and Northwest Immigrants Rights Project

I can't seem to get my head around the concept of QR codes. I think though this may be an interesting way to generate buzz about your product, but the product itself really has to have some edge or be cool in order to get people to participate.

While I was reading the CNN article I was thinking of ways NWIRP would be involved in a QR campaign without it being too costly and time consuming. The organization has few resources to spend on building a code and marketing it if there's little guarantee that people will take interest in it. Some of the ideas I have were inspired by Italian artist Fabrice de Nola who was featured on the wikipedia article. He creates his own QR codes as part of his art work and uses them to share random things that he finds interesting. For example:



"Description: This mash-up image was built on a NASA Goddard picture of the Icelandic volcano ash plume.
The image contains eight QR codes with URL to several spectacular photos of the 2010 eruptions, a funny video on the name of the volcano, an article about decision making on closing European airspace, a visualisation by ItoWorld of the northern European airspace returning to use after being closed due to volcanic ash, and the Semapedia tag on the Wikipedia page about the 2010 eruptions of Eyjafjallajökull."

de Nola's work made me think that NWIRP can create it's own QR codes designed to generate the interest of their target market. While researching more about creating unique codes, I stumbled upon this article that gives simple ideas of how to build your own codes that generate attention but also register as familiar images related to your brand. NWIRP can use these unique codes to promote the stories of their clients and to give sneak peaks for upcoming events.

The most important use of the codes would be to get the stories of the immigrants working with NWIRP out into the mainstream. Either as written manifestos or videos of the clients sharing their experiences and hardships. This would be a great way to get the interest of donors and volunteers outside of NWIRP's current target market and keep them interested in the organization's cause. NWIRP also has an annual anniversary celebration, and I think this would be a great opportunity to share what the organization is doing to prepare in order to get potential attendees excited through sneak peaks or exclusive pictures and information.


**I currently volunteer for NWIRP as a marketing intern, these statements are my opinion and do not reflect the opinion of NWIRP**