Tuesday, May 3, 2011

QR Code- Cupcake Royale


Cupcake Royale is a well known neighborhood cupcake bakery who provides delicious cupcake in various flavors. Cupcake Royale partners with Washington farmers and producers and commits to use organic and sustainable ingredients. They believe buying from local is the best way to build up a strong community. Also, they contribute back to its community by donating over 25,000 cupcakes and help raise funds for local non-profits. So far Cupcake Royale has five stores in Washington to provide the best to their community.  

“Cupcakemark”: Different QR code are printed on bottom of each cupcake cup and linked in to Cupcake Royale’s official website to get different discounts and promotions. Every customer is allowed is choose one of their cupcakes and get the QR discount for the entire purchase if the purchase has more than two cupcakes. Customers who go through the website or blog to order cupcakes online can also get QR discounts while their orders arrive.

QR Wall: Cupcake Royale can paint a giant QR code on its wall and link it into its Facebook. It gives their customers an easy access to leave immediate comments and suggestions and lets the customers know Cupcake Royale is listening to them.  Cupcake Royale can also print another QR code on the other wall for entertainment that links into its blog. The game can be Cupcake Tetris. The customers in the top five highest records can have an instant film icon on the ranking wall.

Delivery Van: Cupcake Royale’s van is a portable billboard. Cupcake Royale can place a QR code on its delivery van to let people check out what special events and activates are coming.   

No comments:

Post a Comment