1. My client is the HKAW, the Hong Kong Association of Washington. It is an non-profit organization that helped young professionals to establish their career opportunities and build up their social network.
2. I am planning to associate with as many student unions as possible to recruit young professionals. For example, the Beta Alpha Psi, the Alumini from UW and SU, HKSA, TSA, TOSA and so on. Because we can outreach more potential professionals by partnering with them and holding activities with them.
3. My campaign Idea: Holding events quarterly and inviting all the young professionals and experienced professional to participate. Have them match up with their related field of profession. Help them to expand their network and help the recruiter to find potential candidates.
Sponsoring some of the other non-profit organization events, like the TOSA night market and the UW singcon. Give the participants who attend those events for a discounting membership fee.
4. Social Media can be a very useful tool in here because we are non-profit organization. Social media like Facebook, Linkedin and Youtube allow us to promote our event for free. Moreover, through Linkedin, we can search and build up relationship with more professionals and acknowledge them about our upcoming activities and events. In addition, YouTube can help us to spread our name out by video which featured with our events.
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